Monday, October 14, 2013
One of the measurements that destinations often use to assess their success in attracting and retaining visitors is Average Daily Census. Average Daily Census measures the average number of visitors at the destination on any given day during the period in question. Even though it sounds a bit complicated, the calculation is actually pretty easy. Let's say that Hawaii had 8,028,743 visitors in 2012 who stayed an average of 9.28 days. How many visitors days is that? Divide that by the period in question (i.e., how many days were there in 2012?). So how many visitors were there in Hawaii on an average day in 2012? Right. 203,570. Not the number you got? Check your work (and don't forget the year is 2012).